Caron, John. “Darden Restaurants: Formula for Growth.” Interview. ANA. Association of National Advertisers, 26 Nov. 2010. Web. 11 Apr. 2012. <http://www.ana.net/miccontent/showvideo/id/anc2010-darden>.
The chief marketing officer of Darden Restaurants speaks about their marketing strategies.
“Darden Restaurants – A Leader in the Full-Service Restaurant Industry.” Darden Restaurants. Darden Concepts, Inc. Web. 11 Apr. 2012. <http://www.darden.com/>.
This is the Darden official site that is filled with information about them.
“Darden Restaurants, Inc.(NYSE:Â DRI).” Darden Restaurants, Inc. Hoover’s Inc. Web. 11 Apr. 2012. <http://www.hoovers.com/company/Darden_Restaurants_Inc/cyhsxi-1-1nji7h.html>.
A site from ebsco that gives a back ground and history of Darden food and its subsidiaries.
Elliott, Stuart. “Red Lobster Campaign to Showcase Some of Its Own Workers.” The New York Times. The New York Times Publisher, 24 July 2011. Web. 11 Apr. 2012. <http://www.nytimes.com/2011/07/25/business/media/red-lobster-to-showcase-its-real-people-in-new-campaign.html>.
This discusses Red Lobsters new marketing plans in detail with references.
Gasparro, Annie. “Olive Garden Hopes Return to Basics Will Aid Sales.” The Wall Street Journal. MarketWatch, Inc. Web. 11 Apr. 2012. <http://www.marketwatch.com/story/olive-garden-hopes-return-to-basics-will-aid-sales-2011-09-15>.
This discusses the recent earnings of Olive Garden and what the company has in mind to turn it around.
Makarski, Alex. “Restaurant Marketing – 5 Surprising Restaurant Marketing Lessons for a Economic Slow-Down.” Restaurant Management. Restaurant Report LLC. Web. 11 Apr. 2012. <http://www.restaurantreport.com/departments/biz_five-restaurant-marketing-lessons.html>.
An article discussing Olive Garden’s marketing strategy and how they keep the customers coming back for more.
Martin, Andrew. “Drawing Up a Menu for America.” The New York Times 10 Feb. 2007. Print.
An interview with Clarence Otis Jr., the chairman and chief executive of Darden Restaurants, discussing their struggles at the time and how they plan to rise above them.
“Olive Garden Italian Restaurant.” Olive Garden Italian Restaurant. Darden Concepts, Inc. Web. 11 Apr. 2012. <http://www.olivegarden.com/>.
Olive Garden’s official website that discusses some interesting things.